About Direct Response Solutions

Start Your Prospecting Engines!

BuildYourMarket.com Direct Response Solutions Provides:

Lead Generation
Seminar Marketing
Marketing Campaigns
Relationship Marketing
Advance Technology that links your business to brand management
Website
And full CRM management

The only system available that provides these services from your desktop 24/7

Why Use Seminars and Direct Mail to Build Your Business?

Build Your Business: Seminars and targeted direct mail are proven ways to build your financial services business.
Build and Create your Image: In the prospect’s eyes, you become the expert advisor and educator—dedicated to ensuring your clients get the product that is best for them and their unique needs.
Build and Solidify Your Personal Brand: Direct Mail and Independent Seminars build and support your brand management continuously. Seeing your brand on a regular basis gives you ‘top of mind’ presence with your target audience.
Build Prospecting Efficiency: Reach a targeted group of multiple prospects in the time it takes for one face-to-face meeting.
Stand out from the rest: Differentiate yourself from the competition and position yourself as an expert! Most advisors either don’t do direct mail and seminars or they don’t do them right.
Improve Prospecting Effectiveness: Seminars help you make contacts; the more contacts you make the more results you will see (even more if you follow-up with one of our Direct Mail campaigns!) from one seminar series mailer.
Cross Sell: Seminars and Direct Mail gives you an opportunity to introduce your services at the convenience of the prospect.
Build Trust: It is your first appointment with the prospect! It lets them touch and see you and get to know you. People build relationships with people they are comfortable with. Seminars and Direct Mail campaigns allow prospects to get to know who you are, what you stand for, and what services you provide that can benefit them.
Create Urgency: Most times consumers don’t realize, until you educate them, that their financial future is not as secure as it should be. You can create that urgency and motivate them to act!
Target Your Marketing: Mail can be targeted to reach very specific audiences. No more one-size-fits-all seminars or direct mail marketing. With Direct Response Solutions you choose the demographic, income level, net worth and ownership groups of your prospects in order to get the right message in front of the right audience. Direct Response Solutions has one of the largest selections of demographic information available!
Improve Responsiveness: Direct Response Solutions increases your response by building the “call to action” and creating the means of response through coupons, reply cards, application forms or telephone.
Lower Marketing Costs: Direct Response Solutions is an affordable way to sell. Targeting, profiling and segmentation help maximize ROI (Return on Investment) and minimize waste. A printed response form gathers exactly the same information you need, at a fraction of the cost of a phone call.

Benefits to Your Prospects:

Low Pressure Sales Environment: There’s safety and relative anonymity in numbers. Prospects appreciate the ability to attend a group presentation and learn about products and services in a low-pressure environment. Follow-up mailers continue to soft-sell through education. Sending targeted direct mail to the privacy of their home, allows prospects to thoughtfully consider the benefits of your services.
Personalized: With Direct Response Solutions each mail piece is personalized with your prospect’s name, creating a one-to-one response. In addition, the mail is targeted to them—they only receive information that personally affects their life. Tangible: Mail is tangible. People like to hold it, touch it and keep it. It gives you a physical presence in your customer's home or office, and can literally put your product in their hands.
Pleasant, Positive Experience: Just a few hours out of their evening, spent in a pleasant restaurant or meeting room, enjoying refreshments or a meal while you, the expert, helps educate and assist them in making informed decisions. You can then start your marketing campaign as they receive follow-up information or perhaps your newsletter in the privacy of their own home. What could be better than that?
Time & Space for Trust to Grow: Seminars and follow-up marketing campaigns give the cautious consumer the time and space to trust you. This builds a long-term relationship. Research suggests that constant messaging of your services helps create a recognizable brand.

Why Use the BuildYourMarket.com Direct Response Solutions

We are considered the standard by which others are compared.
- Competitive Pricing
- State of the art “high touch, high tech” brand management
- Your are in Charge:
- Have it YOUR way! We don’t impose our sales, direct mail or seminar management philosophy on you. We provide you with the most effective tools available. You can use our extensive library of professionally written material or create your own.
No need for you to work with or depend on a sales rep to get your seminar mailers out the door. Everything you need to create and mail professional direct mail pieces is online and can be controlled by you!
Tried and True Mailers or Create Your Own! Combined we have over 100 years of marketing experience bringing the best direct mail and seminar pieces to your fingertips. Or you can customize your own…it’s your choice.
FAST Mailer Setup: No longer do you have to send mailer copy back and forth between you and a sales rep or print house. In less than 20 minutes you can create your own mailers right from your desktop!
List Exclusivity: We "Lock Out" your list of names for 8 weeks from the date of the mailing. This "Reserves" the Zip Code for that period. If you place a series of mailing orders for the same Zip Code (for instance if you set up a constant campaign of mailers), your “reservation” continues for as long as you are ordering.
Response and ROI Tracking: If your responses come to us by mail, the 800 numbers or email the system automatically tracks your responses for you. If you choose to have your responses come to your office, you can enter and track your own response data in our system. With this valuable information, you can measure the exact cost of every response. What you learn refines your next campaign. Each mailing can be more effective and more precisely targeted than the last.
Non-Responders Are Out: Why spend money marketing to people who don’t respond? Through past history those who have not responded have been removed so you can get a better response from your marketing.
Business Reply Envelopes: Prospects are much more likely to respond to your invitation or direct mail piece with a response that goes into an envelope rather than a post card. They can be assured that their personal information will be secure.
No Pirating: You won’t find other agents using the same list or the same mailers in the same areas.
Freedom of Choice: Exhaustive library of mailers, with options for designer series and custom campaigns.
Customizable: A selection of customizable content that you can change to suit you and your business.
Booklet or Incentive Fulfillment: Mailers available that offer consumer guides as an incentive to respond. All of the order taking, printing and mailing is in one place for you.
Easy & Fast Lead Delivery: You decide how you want your leads delivered – online, one list or even receive the original response cards... As soon as they come in, they are forwarded to you!
Targeted Leads: And when we say targeted, we mean it! Everything is online and at your fingertips 24 hours a day, 7 days a week. You have control over the lead filters that you use to determine your mailing list. You’re no longer stuck with only using “income” as a filter. Now you can even use “Net Worth” to qualify your leads. It’s better to have targeted, qualified leads than pay needlessly for quantity.
RSVP Inbound Call Center: Choose from professional operators to take your seminar registrations or incentive fulfillment orders or a friendly automated voicemail service. Or, if you prefer to manage RSVP’s yourself, you can do so!
Appointment Setting: A professional appointment service is available to call your prospect list and confirm appointments.
Planet Codes! This is big! How many times have you wanted to know if your mailing was delivered? With planet codes, you can track exactly how your mailings were routed through the post office and exactly when they were dropped at the recipient’s address. You know when your mailing is delivered.
Library of Restaurant Logos: Statistics show that seminar invitations containing a familiar and favorite restaurant logo increases your invitations’ “openings”. We have a library of the most used logos for popular restaurants you may choose as a location for your seminar so you can use their logo or you can upload your own.

What do you need to do? Determine your needs and we will take it from there...